Q. How do I place a Reader Ad?

A. To submit a Reader Ad, just follow these simple steps:

Click on the appropriate Reader Ad form link. If you are a dentist or staff member advertising a personal need (buying or selling a practice, looking for an associate or a job, selling an item, etc) use the Free Reader Ad Form. Dentists & staff receive the first 20 words free. If you are a company looking to promote a business, use the Reader Ad Form for Businesses. Businesses pay $20 for the first 20 words or less.

After you select the appropriate form, you must create a new account BEFORE you can place an ad for the first time. When creating your account, register using the same address as the billing address on the charge card you’ll be using. You must complete the entire registration form with valid information (full legal name, no aliases, or empty fields) or your advertising will not be printed. We do not publish ads submitted anonymously. Be sure to select a USERNAME and PASSWORD that you can easily remember.

Once you've created a new account, you need to LOGIN. After you have logged in successfully, you can place your Reader Ad.

Click on the appropriate Reader Ad form link, type in your ad and be sure to include your contact information (phone #, fax, email, etc) in your ad copy and select the region you wish it to run, the category that best fits your ad and add any formatting upgrades you may want. Proof it before submitting and make sure your contact information (phone number, web or email address, etc) is correct. You may submit the ad to run up to four months automatically and/or run multiple times within the same issue.

If your ad incurs a charge, you must now pay for the placement. Look at the page that pops up next...if the bottom of the reader ad form contains red text, you are not done. You must CHECK OUT in order to place your ad. (Note: free reader ads for dentists do not require this step. Your ad will automatically appear on the Ad Board after you hit submit.)

You must CHECK-OUT by clicking on the VIEW CART button in order for the charge to be processed. Review the charges and ad copy in your Shopping Cart, then hit Continue. Now enter your payment information and hit Continue again. Print your confirmation and then check to make sure your ad appears on the AD BOARD.

You must complete the Check Out process before placing another ad. Do not attempt to submit multiple ads in one transaction!

When submitted successfully, your ad will appear on the AD BOARD immediately. Please always double check the AD BOARD to confirm your ad was processed.

You may place one free ad per item/need per month. It is Dental Trader policy to delete all redundant free reader ads immediately. Warnings are sent to those who violate this policy and should a person continue to place several redundant free reader ads, the Dental Trader reserves the right to reject all free advertising from the violator and remove him or her from the mailing list.

Please Note: We do NOT accept Reader Ads by phone.

Should you achieve your advertising goal (sell your practice, locate an associate, etc) from response to your ad on the Ad Board, you may request The Dental Trader remove your ad from the printed publication by emailing us at tradestaff@cox.net before the deadline. You must provide the date your ad was submitted (refer to the automated confirmation notice you receive immediately after submitting your ad) so we can locate your ad and remove it. Requesting removal from the printed edition does not invalidate your billing or eliminate charges. Once your ad appears on our Ad Board, ad fees are nonrefundable.

Q. When I created my account, I wrote my office address instead of my credit card mailing address and now cannot Check Out to finish submitting my ad. How do I fix this problem?

A. It's simple. Just log in, (as you would if placing an ad) then click on Account Details and change the address to your charge card’s billing address.

Q. I forgot my username and/or password, how do I login?

A. Click on THIS LINK. Click on: Forgot Password? (upper left hand corner in box). Enter your email address. Retrieve new login data from your email.

Q. How do I place a Reader ad to run continuously?

A. Reader ads submitted via facsimile (using the forms printed inside The Dental Trader can only run once. Reader ads submitted through The Dental Trader online forms may be placed to run for up to four months. In addition, ads submitted online post instantly to the Dental Trader Online Ad Board so you can start getting calls immediately. Those wishing to prepay for a year in advance can make special arrangements for annual placement by calling (877) 888-4237 and requesting an Annual Reader Ad Form or emailing us at tradestaff@cox.net.

Q. How do I remove unwanted items from my cart?

A. Simply go into the cart and select one of these buttons:

Q. What is the deadline for placing an ad?

A. Reader ads must be placed by the 7th of each month and appear in the following month's edition. Example: January 7th for February issue. If there is space available in an edition after the deadline, we will publish ads received after deadline based on the order in which they were submitted. Display ad space reservations must be placed by the 1st of each month…call 877 888 4237 for deadline information regarding submission of camera ready art or for artwork to be prepared by The Dental Trader's in-house graphics staff. The Dental Trader publishes monthly eleven times a year - we do not publish a July edition. Our office is closed in June for this reason.

Q. Are there any restrictions on ad placement?

A. Yes, a few. Doctors placing free reader ads are limited to one ad per item. Redundant ads are automatically deleted. Reader ads are limited to a maximum of 65 words. Dentists selling their own dental practices may advertise them however, anyone else listing the sale of a dental practice or soliciting for listings must hold a valid DRE (Calif. Dept. of Real Estate) license. DRE compliance is required of all agents/brokers advertising the sale of dental practices per DRE code Sections 10000 – 10602. (Exemption for CA licensed attorney per B&P codes 10133.-10133.1 wherein the classification of "legal fees" is allowed) These advertisers are also required to identify themselves as an agent or broker on all ads placed that list a dental practice for sale and must use the Commercial Reader Ad Form.

Additionally, any person(s) operating a business requiring a California state license of any kind (such as attorneys, building contractors, accountants, etc) are restricted from advertising in The Dental Trader if they are not duly licensed or their license has expired, been suspended or revoked.

Q. Are the Dental Trader forms all secure?

A. Yes. Our website's forms for submission of advertising are all secure. So is the form for submitting a change of address. We do not capture or share any data from visitors to our website. The Dental Trader cannot even access the charge card numbers submitted online, all we get is the final four numbers via an automated confirmation sent to us by the charge card processor via email. Advertisers receive a copy of these same automated confirmations. Our website is completely user-friendly and risk-free.

Q. I do not receive The Dental Trader, how do I get on the mailing list?

A. The Dental Trader purchases its mailing list from the Calif. Dept. of Consumer Affairs (the Dental Licensing Board). It contains every active licensed dentist practicing within the state of Calif. If you are not a Calif. licensed dentist, you cannot get on the mailing list. However, you can read the publications online at the Latest Edition Page (it appears online exactly as it does in print). You can also access past issues in the archives at the Archive Page. If you wish to file a change of address, our mailing list is fully automated. Please use the form at Address Change Page. Your Calif. Dental License # is required. This will expedite prompt address change directly to our database. In the interim, you may read the publication online. Please allow 3-6 weeks for the address change to go into effect.

Please note: We do NOT accept address changes by phone.

Q. How do I find a past issue?

A. You can access past issues in the archives at the Archive Page.

Q. I am having trouble processing my charge card online…what am I doing wrong?

A. It may be a cookies issue. Make sure the address you used when registering is the same address used for billing of your charge card. If you cannot resolve the problem this way, simply select the "Pay by Check or Money Order" option and mail payment to: The Dental Trader-Post Office Box 2631, Capistrano Beach, CA 92624. Payment must be received by the 7th of the month in order for your ad to be placed in the following edition.

Q. I submitted some ads but they did not appear in the publication…why?

A. You may have neglected to CHECK-OUT and pay for your ad or you may have attempted to process more than one ad at a time. The best way to determine if this happened is to review the Online Ad Board after submitting your reader ad. If it does not appear on the Ad Board, you have not completed the CHECK-OUT process successfully. Refer to the tutorial instructions above.The Dental Trader reserves the right to remove a free reader ad if the ad is lacking contact information, is a redundancy (submitted more than once) and/or clearly does not belong in an issue (such as a doctor seeking employment in So. Calif. but placing the ad in the No. Calif. edition).

Q. How often does The Dental Trader come out?

A. The Dental Trader publishes monthly eleven times a year. The only month we don't publish an issue is July. Our office is closed from May 20th thru July 4th for vacation.

Q. Is The Dental Trader released online before it hits the dental offices in print?

A. Yes…we put the publication online roughly ten days before it hits the streets in print. Look for it online on or about the 20st of each month at the Latest Edition Page. It hits the streets in print around the 1st of each month (except July). Savvy dental shoppers read The Dental Trader online before it arrives in print to score the best bargains.

Q. What is the best way to locate the better bargains in The Dental Trader and get a jump on other readers?

A. To access ads before anyone else, read the Online Ad Board regularly. Reader ads appear on this board several weeks before the publication goes online or is printed. To get first look at the display ads, read the publication online at the Latest Edition Page

To view ads even earlier, check out Online Ad Board regularly. It has a search engine so you can seek out specific items. When doctors place their reader ads through our website, their ad appears on the Online Ad Board instantly. These same ads may not appear in the publication for weeks . . . but a smart dental shopper can access the many dental bargains and opportunities listed at by dentists and dental companies at http://thedentaltrader.com/showads.php.

Q. How many dentists does The Dental Trader go to?

A. The Dental Trader reaches every dentist in California…more Calif. dentists than any other publication, regional or national. To access the current counts on our Rate Card, see our Media Kit at the Display Ad Page. Here's a quick comparison of our circulation with other publishers:

Calif. Circulation Info Sources: (as of 01/04/2010)
Dental Products Report: http://www.bpaww.com/Bpaww_com/ProductManagement/PDFDisplay.aspx?statement_id=71491
Dentistry Today: http://www.bpaww.com/Bpaww_com/ProductManagement/PDFDisplay.aspx?statement_id=70951
Dental Economics: http://www.bpaww.com/Bpaww_com/ProductManagement/PDFDisplay.aspx?statement_id=71434
Dental Product Shopper: http://www.bpaww.com/Bpaww_com/ProductManagement/PDFDisplay.aspx?statement_id=71332
DentalTown: http://www.bpaww.com/Bpaww_com/ProductManagement/PDFDisplay.aspx?statement_id=70953
JADA: http://www.bpaww.com/Bpaww_com/ProductManagement/PDFDisplay.aspx?statement_id=71716
CDA Journal: http://www.cda.org/library/mediakit.pdf
The Dental Trader: http://www.thedentaltrader.com/displayad.htm

Q. How do I get the Dental Trader sent to my home?

A. If you are an active, Calif. licensed dentist, you may submit a change of address online, our mailing list is completely automated. Simply complete the form at the Address Change Page. Your Calif. Dental License # is required. This will expedite prompt address change directly to our database. Please allow 3-6 weeks for the address change to go into effect. Please note: We do NOT accept address changes by phone.

Q. I am interested in placing a display ad…can I get a Media Kit?

A. Our Media Kit (ad rates, mechanical specs, etc) and all the information necessary to place a display ad is instantly available at the Display Ad Page.

Q. I see you have a very extensive Links Page of dental companies and dental resources…how do I add my firm to your list?

A. Simply send an email to tradestaff@cox.net requesting we add your company to the Links Page. Include your company name (as you would like it shown), web address and the category or categories you wish to be listed under. We update the list once a month, please allow up to four weeks for us to post your link. This is a free service for all advertisers.

Q. What can I do if I have a problem with an advertiser in The Dental Trader?

A. The Dental Trader encourages dentists and dental related professionals to submit formal complaints about any company advertising in our publication. It is unfortunate that not all business people operate ethical, honest businesses and in cases where there is evidence of violations of the California Commercial Codes, Civil and/or Criminal law, we immediately discontinue publishing the guilty party's advertising. If you believe you are a victim of fraud, theft or some other type of crime and wish to file a formal complaint with The Dental Trader, take the following actions:

1. Write us a letter summarizing the events of your dispute in detail. E-mail and faxed complaints are not acceptable, you must mail your original complaint and it must bear your signature

2. Gather any and all documents supporting your position and provide us photocopies of them. DO NOT SEND ORIGINALS. Attach copies of any contracts, purchase orders, shipping receipts, cancelled checks, correspondences, photos or police reports (if applicable) to your complaint.

The Dental Trader
Attn: Publisher
Post Office Box 2631
Capistrano Beach, CA 92624

Upon arrival, your complaint will be processed and if applicable, a letter will be mailed to the advertiser with a copy of your complaint attached. We will request the advertiser refute the claims of the complaint and provide supporting documentation. An advertiser's refusal to respond to a formal complaint shall be considered an admission of guilt.

The Dental Trader does not act, or mean to imply it acts as legal counsel or arbitrator in these disputes. In complaints where there exist clear violations of law, The Dental Trader shall cooperate with appropriate City, State and/or Federal Law Enforcement agencies that may be summoned to investigate and/or prosecute the advertiser.

The Dental Trader's motive for intervening in this manner is to allow doctors an opportunity to protect themselves and their colleagues from unfair business practices and to discourage unethical business operators from advertising in The Dental Trader.